The General Data Protection Regulation (or GDPR for short) is a positive step towards people having more control over how their data is used. On May 25th 2018 this new legislation comes into force and we have changed a number of processes and policies to prepare our business. We are committed to protecting and respecting any personal information you share with us.
This statement describes what types of information we collect from you, how it is used by us, how we share it with others, how you can manage the information we hold and how you can contact us.
We will always give you the option not to receive marketing communications from us. We will never send you unsolicited ‘junk’ email or communications, or share your data with anyone else who might. We do not sell your information to third parties, but we do work closely with selected partners who help us to provide you with the information, products and services that you request from us. For example, our manufacture parent who provide documentation relating your vehicle.
The contents of this statement may change from time to time so you may wish to check this page occasionally to ensure you are still happy to share your information with us. Where possible, we will also contact you directly to notify you of these changes.
We collect information about you and your vehicle when you engage with our website, applications or manufacture partners who ask us to contact you when you make a request. We only collect information which is necessary, relevant and adequate for the purpose you are providing it for.
The information we collect includes some or all of the following:
We will only process information that is necessary for the purpose for which it has been collected. You will always have the option not to receive marketing communications from us (and you can withdraw your consent or object at any time). We will never send you unsolicited ‘junk’ email or communications, or share your personal information with anyone else who might.
There are various ways in which we may use or process your personal information. We list these below:
Where you have provided your consent, we may use and process your information to:
|New Prospect Vehicle Customers||Consent|
|New Prospect Parts Customers||Consent|
|New Prospect Service Customers||Consent|
|Current Prospect Vehicle Customers||Update Consent|
|Current Prospect Parts Customers||Update Consent|
|Current Prospect Service Customers||Update Consent|
We may use and process your personal information where this is necessary to perform a contract with you and to fulfil and complete your orders, purchases and other transactions entered into with us.
|Existing Vehicle Customers||(Purchased up to 5 years ago) Legitimate Interest|
|Existing Parts Customers||(Purchased up to 2 years ago) Legitimate Interest|
|Existing Service Customers (No contract)||(Up to 2 years from last work) Legitimate Interest|
We may process your personal information to comply with our legal requirements (for example to register your car with the DVLA).
Sometimes we will need to process your personal information to contact you if there is an urgent safety or product recall notice and we need to tell you about it.
We do not sell your information to third parties. However, we may from time to time disclose your information to the following categories of companies or organisations to which we pass the responsibility to handle services on our behalf: roadside assistance service providers, customer contact centres, mobility and car hire providers, direct marketing communications agencies and consultants, market research and market analytics service providers, our legal and other professional advisors.
We take steps to ensure that any third party partners who handle your information comply with data protection legislation and protect your information just as we do. We only disclose personal information that is necessary for them to provide the service that they are undertaking on our behalf. We will aim to anonymise your information or use aggregated none specific data sets where ever possible.
We will not hold your personal information in an identifiable format for any longer than is necessary. If you are a customer or otherwise have a relationship with us we will hold personal information about you for a longer period than if we have obtained your details in connection with a prospective relationship.
We do not retain personal information in an identifiable format for longer than is necessary.
If we have a relationship with you (e.g. you are a customer or the registered driver of a leased or other vehicle purchased from us), we hold your personal information for 6 years from the date our relationship ends. We hold your personal information for this period to establish, bring or defend legal claims. Our relationship may end for a number of reasons including where the vehicle warranty or lease expires, or we have been made aware that you no longer own or drive that vehicle.
Where we have obtained your personal information following a request for information, test drive, brochure, quotation or any other information on any of our products or services, we hold your personal information for 1 year and 6 months from the date we collect that information, unless during that period we form a relationship with you e.g. you purchase or lease a vehicle. We will continue to process your data in line with your initial enquiry for 6 months to allow us an opportunity to form a relationship with you. After this your data will remain dormant for 1 year before being removed, unless a relationship is formed within this time.
The only exceptions to the periods mentioned above are where:
You have the right as an individual to access your personal information we hold about you and make corrections if necessary. You also have the right to withdraw any consent you have previously given us and ask us to erase information we hold about you. You can also object to us using your personal information (where we rely on our business interests to process and use your personal information).
You have a number of rights in relation to your personal information under data protection law. In relation to most rights, we will ask you for information to confirm your identity and, where applicable, to help us search for your personal information. Except in rare cases, we will respond to you within 30 days after we have received any request.
You have the right to:
In the case of a subject access request or a request for information, please be aware that if your request is unfounded or excessive, we may still charge a fee or refuse to act on the request.
Please also be aware that when we remove your data from our system, either after the periods of time mentioned previously in this document or at your own request, your data is permanently removed from our system and may affect any future subject access requests that you make.
You can exercise the above rights and/or manage your information by contacting us using the details below:
Post: Imperial UK - Registered Office: Imperial House, 14/15 High Street, High Wycombe, HP11 2BE, UK.
If you have any specific data protection concerns or a complaint, you can address it to our Data Protection Team at firstname.lastname@example.org
If you are unhappy, you have the right to lodge a complaint with Information Commissioner’s Office, the data protection regulator in the UK, details below:
Post: Information Commissioner's Office Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Call: 0303 123 1113